Chapter 4
Learning how to run a studio

An all-too-common tragedy: you devote yourself to developing a creative practice only to discover that no job exists for what you do. This is especially frustrating if you’ve freelanced and know that there’s a market for your skill set but not a matching job to apply for. Creative coding is a bit like this — agencies typically split design and code into two distinct jobs even though a single designer-developer can do a ton on their own. So, as a designer-developer facing this reality, I decided to start a studio. In this chapter, I’ll share stories of how I found the confidence to make that jump and how it played out.

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So you want to start a studio?

What is a studio? What responsibilities does it have to fulfill? Who can start one? And is it just a glamorized version of freelancing? These are some of the questions I asked myself as I graduated from design school and decided to start my own studio specializing in web and code.

I haven’t finished this story yet, but I will. When it’s finished, I’d love to meet you back here so that I can share it with you.